Strategy’s Bold Bitcoin Play: Fresh Capital, New Heights

A Strategic Leap in the Bitcoin Race

Strategy is once again shaking up the financial world as it raises fresh capital, positioning itself for yet another Bitcoin acquisition spree. With a latest round of perpetual preferred stock priced at $85 per share and offering investors an enticing 10% dividend, the company stands to secure an estimated $711 million.

But this isn’t just another routine stock sale—it’s a calculated move towards accumulating even more Bitcoin, a strategy that has defined the company’s aggressive investment philosophy.

Drawing Investors from the Bond Market

Market analyst Jesse Myers has pointed out a significant shift—Strategy’s 11.8% annual dividend on this offering is considerably higher than the 4.2% yield offered by traditional bonds. This suggests that the company is now successfully attracting bond investors who may see Bitcoin exposure as an increasingly viable alternative.

This strategy not only boosts Strategy’s Bitcoin reserves but also demonstrates the growing appeal of digital assets as an investment class.

A Record-Breaking Bitcoin Stash

On March 17, Strategy made its latest move, picking up 130 BTC valued at approximately $10.7 million. While this may seem like a modest purchase compared to past acquisitions, it pushes the company’s total holdings to a staggering 499,226 BTC—valued at around $41.8 billion.

Even amidst market fluctuations, Strategy is showcasing its long-term confidence in Bitcoin, signaling that this is far from the end of its buying spree.

Strategy Bitcoin Holdings
Strategy’s 2025 Bitcoin acquisitions. Source: SaylorTracker

Raising Billions for More BTC

Earlier in March, Strategy announced plans to periodically sell shares of its 8% Series A perpetual preferred stock in a bid to raise an eye-watering $21 billion for further Bitcoin acquisitions.

And they weren’t bluffing. By March 18, the company had put forward a tranche of 5 million shares, continuing its aggressive strategy of leveraging equity to fuel Bitcoin purchases.

Even with recent market downturns, data from SaylorTracker shows Strategy sitting on approximately $8.6 billion in unrealized gains. That’s a serious win, given the volatility of the crypto market.

Market Volatility and Strategy’s Stock Performance

Not everything has been smooth sailing. The company’s stock price has taken a hit, dropping over 26% since early March and more than 44% from its all-time high of $543 in November 2024.

That said, signs of recovery are emerging. With shares now trading at $299—a solid 29% rebound from recent lows of $231—investor confidence appears to be returning. The company’s inclusion in the Nasdaq 100 has certainly helped bring in more capital while also exposing it to broader trends in the tech sector.

Strategy Stock Performance
Strategy stock price movement. Source: TradingView

What’s Next for Strategy?

With Michael Saylor remaining steadfast in his Bitcoin-focused vision, it’s safe to assume the company won’t be slowing down anytime soon. Whether through stock sales or raising new debt, Strategy is intent on cementing itself as a dominant force in the crypto space.

The real question now: how long before another major Bitcoin buy shakes the market? If history is any indication, it won’t be long. 🚀

Related: Michael Saylor wants the US government to buy 25% of Bitcoin’s supply

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